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The Psychology Of The Colour Pink

Posted on August 01 2020

The Psychology Of The Colour Pink


Pink is one of the most popular colors on the color chart besides primary colors. Often, it’s used to represent all things girly and feminine just as blue is used to represent boyish things. However, besides the general knowledge and representation of the color, the psychology of pink explains the effects it has on our feelings and moods. So what impact does this light red hue have on our emotions? 

  • Pink is exciting

Pink is a colour that encourages feelings of excitement and joy. Even if your favorite color is black or dark blue, whenever you walk into a pink room, you get this warm and joyful feeling. It’s a friendly colour that makes you feel like you are in a safe, welcoming place where all is perfectly fine.

  • Pink is vibrant and feminine

While it is common knowledge that pink is associated with femininity, it’s also more than that. Only a bold woman who is confident in her femininity would wear pink clothes or makeup and slay it. Pink gives a flirty, young feel that dares a woman to be confident. 

  • Pink is revitalizing 

Often, pink makes people think about spring, growth, and newness. It is inspiring and makes you want to get out of bed and be productive. 

  • Pink is romantic

Pink evokes thoughts of romance and love. It is intimate, thoughtful, and affectionate. It replaces the burning passion of red with calm, loving energy. 

Pink also represents hope and can boost creativity. So when buying clothes, jewellery, or home decoration items, you can go for one or two pink items to help you feel refreshed and enlivened!